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How long should coffee stay fresh unopened and what is the best way to store it?

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Q: I recently purchased and received some of your Blue Mountain whole bean coffee. How long should coffee stay fresh unopened and what is the best way to store it?

A: Beans can stay fresh for about four weeks and the best storage is in an airtight ceramic container. If you plan to keep it longer you can also store it in the freezer. Never store coffee in the refrigerator since the moisture will deteriorate the coffee rapidly.

This has been another question submitted from a customer.