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Bitter Brew - The pitfalls of opening your own coffee shop

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Here is a great article my brother sent me that puts a chill on any thought of opening your own coffee shop or service business.

I opened a charming neighborhood coffee shop. Then it destroyed my life.
By Michael Idov

You know that charming little cafe on New York's Lower East Side that just closed after a mere six months in business' where coffee was served on silver trays with a glass of water and a little chocolate cookie? The one that, as you calmly and correctly observed, was doomed from its inception because it was too precious and too offbeat? The one you still kind of fell for, the way one falls for a tubercular maiden? Yeah, that one was mine.

The scary part is that you think you can do better.

I never realized how ubiquitous the dream of opening a small coffeehouse was until I fell under its spell myself. Friend's eyes misted over when my wife and I would excitedly recite our concept (Vienna roast from Vienna! lighter and sweeter than bitter Italian espresso no need to drown it in milk. It seemed that just about every boho-professional couple had indulged in this fantasy at some point or another. Read full article.