Saturday, September 24, 2005

 

Bait and Switch on Pure Kona Coffee

This is an old article I just came across but it reveals the sneaky tactics that some coffee retaielrs and roasters employ. Next time you buy a gourmet coffee label as a single origin such as Kona Coffee or Costa Rica Coffee check to see how much of it is really what they claim it to be. Often times you only get 5% of pure and 95% junk coffee.

For nine years, millions of coffee lovers who believed they were enjoying the expensive Hawaiian brand might actually have been drinking cheaper Central American coffee.

But now Michael L. Norton, the man accused by federal officials of doing a bean switch and defrauding people out of drinking pure Kona coffee, is saying he didn't fool anybody.




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