Friday, November 04, 2005
2005 survey data from the National Coffee Association
New data from the annual coffee survey from the National Coffee Association (NCA) is begining to come out. Below is an except from an excellent article about coffee the mentions the survey but it is mainly about sustainable and shade grown coffee and the difficulties of coffee farmers.
According to 2005 data from the National Coffee Association (NCA), 80 percent of Americans drink coffee occasionally, while 53 percent drink it daily. America’s 236 million coffee consumers spent an estimated $19 billion on the beverage in 2004, or $80.50 per person. Coffee accounts for 91 percent of the U.S. hot drink market by volume and 76 percent by value, according to the market research firm Euromonitor International.
Although coffee isn’t quite as popular in the U.S. as it was during its heyday in the 1960s, when per-capita consumption reached 3.1 cups per day, it is still ubiquitous (2004 per capita consumption was 1.64 cups per day). Interestingly, the NCA reports that consumption jumped by four percentage points from 2004 to 2005 among consumers age 18 to 24, bringing daily consumption among this group up by 10 percentage points over the last three years. And if it seems like there’s now a new coffee joint on every corner, that’s not far from the truth. By 2003, the total number of retail coffee shops in the U.S. had swelled to 17‚400‚ up from 15‚400 in 2002, 8‚400 in 1997 and 1,400 in 1987.
Globally, more than 500 billion cups of coffee are made each year, making the steamy beverage a commodity second only to oil in terms of dollars traded worldwide. About 58 percent of coffee is consumed in Europe, the United States and Japan, although 25 percent is poured in the countries in which the beans are grown, according to the International Coffee Organization. The fastest growth in consumption is occurring in the Asian and Pacific region and in Central and Eastern Europe. Although the U.S. buys the most coffee by volume, per-capita consumption is actually highest in the Nordic countries, where Finns, for example, partake of more than four cups a day on average.
According to 2005 data from the National Coffee Association (NCA), 80 percent of Americans drink coffee occasionally, while 53 percent drink it daily. America’s 236 million coffee consumers spent an estimated $19 billion on the beverage in 2004, or $80.50 per person. Coffee accounts for 91 percent of the U.S. hot drink market by volume and 76 percent by value, according to the market research firm Euromonitor International.
Although coffee isn’t quite as popular in the U.S. as it was during its heyday in the 1960s, when per-capita consumption reached 3.1 cups per day, it is still ubiquitous (2004 per capita consumption was 1.64 cups per day). Interestingly, the NCA reports that consumption jumped by four percentage points from 2004 to 2005 among consumers age 18 to 24, bringing daily consumption among this group up by 10 percentage points over the last three years. And if it seems like there’s now a new coffee joint on every corner, that’s not far from the truth. By 2003, the total number of retail coffee shops in the U.S. had swelled to 17‚400‚ up from 15‚400 in 2002, 8‚400 in 1997 and 1,400 in 1987.
Globally, more than 500 billion cups of coffee are made each year, making the steamy beverage a commodity second only to oil in terms of dollars traded worldwide. About 58 percent of coffee is consumed in Europe, the United States and Japan, although 25 percent is poured in the countries in which the beans are grown, according to the International Coffee Organization. The fastest growth in consumption is occurring in the Asian and Pacific region and in Central and Eastern Europe. Although the U.S. buys the most coffee by volume, per-capita consumption is actually highest in the Nordic countries, where Finns, for example, partake of more than four cups a day on average.
