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Volcanica Coffee

McDonalds enter the gourmet coffee market

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The National Coffee Association reports that among coffee drinkers, taste is the No. 1 criteria in choosing their coffee. Now McDonalds is offering premium roast coffee to hold onto their market share. Currently one out of ten cups of coffee drunk out of home is at McDonalds.

The association also reports that last year, 108 million Americans spent more than $19 billion on coffee.