Starbucks Plans to launch iced coffee
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Starbucks has figured out that consumers are flocking to iced coffee drinks. I noticed on several occasions going to my local Dunkin Donuts in the morning that kids and teens were not ordering hot coffee or soft drinks but iced coffee. This seems to be a trend for the drink industry.
SEATTLE (AP) — Starbucks Corp., the world’s largest specialty coffee retailer, on Wednesday said it plans to launch Starbucks Iced Coffee, a ready-to-drink product, in grocery stores and company-owned locations later this year.
The company plans to launch the iced coffee drink at its stores in late March, followed by grocery and convenience stores, which will sell regular and light varieties nationally starting in May.
The product is being offered through the North American Coffee
Partnership, a joint venture with Pepsi-Cola Co., the company said.
“With the introduction of Starbucks Iced Coffee, the North American Coffee Partnership is creating a new coffee refreshment segment within the more than $800 million overall ready-to-drink coffee category in the U.S.,” Starbucks said in a statement.