The actor that many of us grew up watching TV commercials during the 60s and 70s, the infamous Juan Váldez has passed away at the age of 83. The campaign was ahead of its time in promoting single origin coffees and established Colombia as a producer of specialty coffee.
Coffee leaders throughout Colombia have been lamenting last week’s passing of Sánchez, who has been widely characterized as a humble and passionate man who embraced the spirit of Colombian coffee through his decades of service to Colombia’s National Federation of Coffee Growers (FNC).
FNC CEO Roberto Vélez Vallejo tweeted: “Carlos Sánchez left us. All his life he proudly portrayed the character of Juan Valdez around the world. A tribute to his memory and an eternal gratitude from the coffee growers of Colombia for his devotion and hard work in favor of Colombian producers.”